90Google is the leading internet search engine. It is undoubtedly today’s most famous and interesting business throughout the globe. Google is named after the mathematical word “googol”, described as the value represented by one followed by 100 zeroes. Google’s main aim is that kind of a service that provides customers with targeted search outcomes chosen from over 8 billion web pages. Its search technology was developed from a college project by Larry Page and Sergey Brin. Both were college dropouts from Stanford.
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Google’s mission is to “organize data of the world and make it widely available and helpful”. It ranked first in the annual “Best companies” of Fortune Magazine, winning other top businesses in 2007 and 2008 for two successive years. It is the ultimate global company and is defined as a high-energy fast-paced setting. And it is more focused on its young side, its employees, which is commendable for sure. It’s company employee’s average age is smaller as well as compared to others in the business. Google’s other aspect to be considered is that its median age is 30 and the distribution of sex is 65% male and 35% female. Google values skill and hard work and never on appearance. Google’s culture towards everyone is very engaging. It provides its employees with a very challenging environment to work hard and have fun.
Google being a worldwide leader enjoys its monopoly also it has rivals in the business. It has a few rivals like MSN, Yahoo, Bing, Microsoft, etc. Because of these, it finds it uncommon to differentiate the consequences within the search engine. Always on track to create fresh content for its customers. And through diverse marketing networks, It keeps on attracting chaos towards it.
“Click Fraud’ is the influencer that should be Google’s potential concern on their profit investment. It has claimed that due to click fraud it has been paying many refunds. Click Fraud is an automated computer program. It occurs when an individual initiates a legitimate web browser user while clicking an advertisement. Google has a wide presence in the ad-world, such as Google display ads, Google AdWords, Google Adsense, Google Adobe, Google local, and Google mobile programs Also it has provided the world with the enhanced entertainment industry, with just a click. The term Google itself has changed the world’s way of functioning of life.